Overview
Behavior change communication (BCC) is a key component of many HIV prevention, care and support, and treatment
programs. BCC encompasses many different types of activities, from soap opera "telenovelas" to mass media
information campaigns to interpersonal peer education programs to community meetings that mobilize action. One of
the most common forms of BCC activities is communicating messages via mass media, such as television or radio. This
section includes examples of questions that can be used to measure exposure to mass media messages and questions
about typical use of mass media. Examples of questions relating to behavior change communication have been selected
from the questionnaire below:
- Exposure to media and
typical use of media
- Johns Hopkins University/Center for Communication
Programs—Congregation study in Ghana
