FRONTIERS PROJECT
Extending Operations Research to Social Marketing Programs

In order to promote economic sustainability in family planning programs, there is increasing emphasis on the transition from social marketing to commercial marketing. Social marketing programs have focused their research activities on market surveys, but little sustainability or quality improvement research has been published. This project helped managers of the Medical Center for Counseling and Family Planning  (CEMOPLAF), a nonprofit, nongovernmental organization, conduct diagnostic and intervention research to assess the sustainability of their social marketing programs.

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Location

Ecuador

Duration

May 1999–September 2001

Population Council researcher

James Foreit

Non-Council collaborators

John Bratt (FRONTIERS/Family Health International)

Center for Counseling and Family Planning  (CEMOPLAF)

Donor

US Agency for International Development

Publications/Resources
Council researchers' names appear in boldface type. 

2001
De Vargas, Teresa. "Extending operations research to social marketing programs," FRONTIERS Final Report. Washington, DC: Population Council. (PDF, 1.5 MB)

"Ecuador: Use commercial marketing to increase sustainability," FRONTIERS OR Summary no. 19. Washington, DC: Population Council. (PDF, 277 KB)

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See Also

• Ecuador
• Technical Assistance/Institution Building
• Operations Research
• General Quality of Care
• FRONTIERS Ecuador
• FRONTIERS Technical Assistance/Institution Building
• FRONTIERS Research Tools
• FRONTIERS Quality of Care Improvement
• FRONTIERS Economic Evaluation

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