FRONTIERS PROJECT
Willingness-to-pay Study in Guatemalan Association for the Well-being of the Family (APROFAM)

Researchers investigated the effect of hypothetical price increases on the demand for reproductive health services provided by the APROFAM, a nongovernmental organization. Mastery of the willingness-to-pay (WTP) survey technique adds an additional methodology to APROFAM sustainability tools that also include cost analysis and client satisfaction surveys. The research also encouraged APROFAM to make use of WTP surveys for making Norplant® pricing decisions. WTP findings suggested that price increases would modestly enhance program income, but cause relatively large reductions in use of subsidized services. However, price increases resulted in smaller than predicted reductions in utilization.  

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Location

Guatemala

Duration

March 1999–March 2001

Population Council researcher

James Foreit

Non-Council collaborators

John Bratt (Family Health International)

Guatemalan Association for the Well-being of the Family (APROFAM)

Donor

US Agency for International Development

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See Also

• Guatemala
• Reproductive Health
• Operations Research
• FRONTIERS Guatemala
• FRONTIERS Economic Evaluation
• FRONTIERS Research Tools

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