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HORIZONS PROJECT There is increasing recognition of the important role played by social norms that promote unequal gender roles in HIV risk, yet few interventions to promote gender-equitable norms and behaviors among young men have been systematically implemented or evaluated. Relatively little is known about how best to measure changes in gender norms and their effect on HIV and STI protective and risk behaviors. Horizons worked with Instituto Promundo to examine the effectiveness of interventions designed to improve young men’s attitudes toward gender-equitable norms and to reduce HIV and STI risk. This quasi-experimental study compared the impact of different combinations of program activities on three groups of young men aged 14–25 years. One group received interactive group education sessions led by adult male facilitators; another group received group education as well as a community-wide lifestyle social marketing campaign; and the third served as a control group and received a delayed intervention. The researchers compared data from pre- and post-intervention surveys that included the Gender Equitable Men (GEM) Scale, which was developed to measure attitudes toward gender norms. Key findings include:
Findings from the study indicate that group discussions that encourage critical reflection about the costs of traditional manhood and a media campaign that models gender-equitable behaviors can help young men adopt more positive attitudes and behaviors that protect themselves and their partners from HIV infection. Location Rio de Janeiro, Brazil Duration March 2003–December 2004 Horizons and Population Council researchers Julie Pulerwitz (For more information about this study, please contact horizons@popcouncil.org.) Non-Council collaborators Durex Estudos e Comunicação em Sexualidade e Saúde Reprodutiva Fernando Acosta (Instituto Noos) Gary Barker, Marcos Nascimento, Marcio Segundo (Instituto Promundo) JohnSnowBrasil The John D. and Catherine T. MacArthur Foundation Programa de Apoio ao Pai Program H partners Salud y Género Donors US Agency for International Development Instituto Promundo The John D. and Catherine T. MacArthur Foundation SSL International The Summit Foundation Publications/Resources on this project Related Project See Also
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