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HORIZONS PROJECT Although there is increasing awareness of the role norms that encourage gender inequality play in fostering HIV risk behaviors and partner violence, few studies have attempted to influence these norms and measure changes in support for them among young men exposed to an intervention. In response to this gap, the Horizons program; CORO for Literacy, an India-based nongovernmental organization (NGO); and Promundo, a Brazilian NGO, conducted operations research to examine the impact on young men of promoting gender equity as part of an HIV prevention program. The research began with a qualitative investigation into how young men construct their gender identities. This information guided the development of a group-based intervention that was piloted in three large slum communities in Mumbai. Using exercises and materials that were adapted from Promundo’s Program H in Brazil, the India program aimed to change negative aspects of masculinity and reduce risky sexual behavior among young men. Based on the experiences generated during the pilot intervention, a larger evaluation of the group education intervention was conducted with over 1,000 young men in urban Mumbai and rural settings in the state of Uttar Pradesh. In some sites, group education activities were combined with a community-based and gender-focused “lifestyle” social marketing campaign to reinforce the gender equitable and HIV prevention messages from the group education sessions. The campaign promoted a gender-sensitive and violence-free lifestyle for young men in the community and consisted of street plays, posters, pamphlets, banners, and a service and information booth. Key findings include:
Study results suggest that young men became less supportive of inequitable gender norms after participating in the interventions, whereas in the comparison groups, there tended to be little or no positive change, or the changes were in the wrong direction. Similarly, there were significant improvements among intervention participants in key outcome indicators, including condom use, partner communication, partner violence, and attitudes toward PLHIV. The study also found that the impact of the group education intervention alone was comparable with the impact of the combined intervention that included the lifestyle social marketing campaign. The intervention activities were also considered culturally appropriate for both rural and urban settings in India, based on qualitative findings. Given this study’s successful results, project collaborators are now proceeding to scale up the Yaari-Dosti program in India’s public education sector. Location Mumbai, India Duration December 2003–July 2007 Horizons and Population Council researchers Vaishali Sharma Mahendra, Ravi K. Verma, Julie Pulerwitz, Ajay Kumar Singh (For more information about this study, please contact horizons@popcouncil.org.) Non-Council collaborators Asha Bhende (consultant) Stephen Schensul (Center for International Community Health Studies, University of Connecticut) Sujata Khandekar, Mahindra Rokade, Vilas Sarmarkar (CORO for Literacy, India) Anita Noora, Vijay (DAUD Center for Rural Development, Gorakhpur, India) Gary Barker, Marcio Segundo (Promundo, Brazil) Prakash Fulpagare, Shri Kant Singh (International Institute for Population Sciences, Mumbai, India) Subha Das (MAMTA Health Institute for Mother and Child, New Delhi, India) Hemant Apte (University of Pune, India) Donors The William and Flora Hewlett Foundation Promundo/The John D. and Catherine T. MacArthur Foundation Promundo/SSL International US Agency for International Development Publications/Resources on this project Related Project See Also
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