From research to action -- Addressing masculinity and gender norms
Verma,Ravi K.; Pulerwitz,Julie; Mahendra,Vaishali Sharma; van Dam,C.Johannes; Flessenkaemper,Sabine; Khandekar,Sujata; Rangaiyan,Gurumurthy; Barker,Gary
Indian Journal of Social Work 65(4): 634-654
Publication date: 2003
This article reports on intervention research to reduce HIV AIDS risk behaviour among young people by developing and testing a model of behaviour change focused on masculinity and the promotion of equitable gender norms among young men in India. The study aims to test the hypothesis that more equitable gender norms will predict less HIV risk. It also aims to develop, test and evaluate the efficacy of a peer- and community-based intervention that addresses masculinity and gender norms among young men and reduces their risk behaviour. The study concludes that through the process of owing, sharing and relationship building, young men can be persuaded to change their behaviour and aquire gender equitable attitudes.