Using edutainment and social activities to challenge machismo in Nicaragua. The example of Somos Diferentes, Somos Iguales (HTML)
Espinoza,Henry; van Beelen,Nel
Sexual Health Exchange 2 9-10
Publication date: 2005
This article describes "Somos Diferentes, Somos Iguales" (SDSI), Spanish for "We're Different, We're Equal", a communication for social change strategy to promote the empowerment of young men and women and prevent HIV infection in Nicaragua. The strategy focuses on the social and cultural issues that hinder prevention of HIV by promoting the transformation of social norms towards greater gender equity and sexual responsibility. Furthermore, SDSI places HIV transmission in the context of daily life issues such as "machismo" (roughly translated as sexism or a system of subordination of women by men), gender-based violence, and drug and alcohol abuse, among others. The elements of the strategy have been developed by the Nicaraguan feminist organization Puntos de Encuentro ("Meeting Points" or "Common Ground") since the late 1990s, but the HIV prevention project begun in 2002 and will end in 2005. An evaluation of the program is being conducted by a multi-agency team comprised by Horizons, PATH, Centro de Investigación de Demografía y Salud (CIDS), and local consultants.