The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education is organized to better understand what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. It is designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change? How much emphasis should be placed on shifting norms and behaviors when power structures, policy environments or lack of services may constitute problems that overwhelm the capacity of individuals or communities to act?
Jessie Pinchoff Associate
"The impact of an interpersonal communication intervention on knowledge and uptake of the new woman’s condom among young adults in urban Zambia: A randomized evaluation" (co-authors: Noah Taruberekera, Rachna Nag Chowdhuri, and Thoai Ngo)